SYMMETRY. Visual canon by translation. Two copies of the same design, with one translated to the right, overlap to spell JOHN MAEDA. Move your mouse left and right to see how the design combines with itself.
STORY. With a background in both engineering and graphic design, John Maeda has pioneered a new direction in graphic design that takes full advantage of the algorithmic power of computers. Not content to use canned software packages, he writes his own compact code to create interactive masterpieces like Tap, Type, Write, an homage to the typewriter as seen through the eyes of the digital era. His work is both minimal and humane, sophisticated and child-like, a balance struck by Maeda's graphic design hero Paul Rand. When I first met him five years ago at the Media Lab he seemed bothered that more artists were not pursuing this direction. By now he seems to have attracted quite a following.You can learn more about Maeda's work through his web site, and his retrospective book maeda@media.
I've admired Maeda's work ever since learning about him five years ago. When I saw Tap, Type, Write at the San Francisco Museum of Modern Art I wanted to create a design on his name. I could have created a simple rotation inversion, but that seemed inadequate. I wanted to do something more specific to Maeda's propensity for digital media.
|Copyright 2001 Scott Kim.
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